Fans of the S'mores Pizookie from BJ's Restaurants can delight in an all-new version, the Graham Cracker S'mores Pizookie. This skillet cookie inspired by a favorite campfire snack is made with a Ghirardelli triple chocolate cookie topped with graham cracker crumbles, toasted marshmallows, two scoops of rich vanilla bean ice cream and additional graham crackers for good measure.
For a limited time, BJ's is offering a limited number of Pizookie Passes for just $4,99 monthly, providing access to a free Pizookie every day for the next four months—including the limited-edition New Graham Cracker S'mores Pizookie.
With the return of the Pizookie Pass, guests can enjoy eight signature Pizookie flavors to make this summer even sweeter.
Campfire-Style Skillet Cookies
BJ's Graham Cracker S'mores Pizookie is a New and Improved Treat
Trend Themes
1. Campfire-style Desserts - Indulging in nostalgic flavors with a modern twist, campfire-style desserts like the Graham Cracker S'mores Pizookie blend traditional comfort with innovative presentations.
2. Subscription-based Dessert Services - Offering subscription-based dessert services such as BJ's Pizookie Pass caters to frequent visitors, creating loyalty while introducing a novel way to enjoy limited-time treats.
3. Limited-edition Menu Items - Highlighting the appeal of exclusivity, limited-edition menu items such as the new Graham Cracker S'mores Pizookie drive customer engagement through time-sensitive offerings.
Industry Implications
1. Casual Dining Restaurants - Casual dining restaurants can capitalize on unique, limited-time menu items that evoke a sense of nostalgia and novelty, drawing in diverse customer demographics.
2. Subscription Services - Subscription services within the food and beverage sector, like the Pizookie Pass, present opportunities to explore recurring revenue models and foster customer loyalty.
3. Dessert Retail - Dessert retail businesses can experiment with campfire-inspired flavors to differentiate product lines and appeal to consumers seeking both comfort and innovation.