The WORKS Craft Burgers & Beer, known for creating a viral peanut butter cup stuffed burger, debuted a S'mores burger in celebration of Canada Day. The S'more Than A Feeling Burger features a beef patty stuffed with milk chocolate bars that melt upon cooking, and the unconventionally sweet burger is topped with toasted marshmallow and crumbled graham for serving.
To accompany this stuffed burger, The WORKS Craft Burgers & Beer also blended a creamy S'more Than A Feeling Milkshake with chocolate, whipped cream, a full S'more and extra chocolate drizzle. The WORKS S'mores lineup can be savored at all restaurants for a limited time from Canada Day through National S'mores Day on August 10th.
Chocolate-Stuffed Burgers
The WORKS Craft Burgers & Beer Made a S'mores Burger for Canada Day
Trend Themes
1. Sweet-savory Fusion Dishes - The intersecting flavors of chocolate and savory burger patties highlight a growing trend in combining traditionally separate flavor profiles into a single innovative dish.
2. Limited-time Specialty Menus - Restaurants are leveraging short-term, holiday-related menus to create buzz and drive foot traffic with exclusive and inventive offerings.
3. Dessert-inspired Beverages - The introduction of indulgent milkshakes that mimic popular desserts reflects the demand for beverages that offer an experiential twist on classic flavors.
4. Chocoholic Culinary Creations - Incorporating chocolate into main courses showcases a trend where dessert elements are making bold entrances in savory entries.
Industry Implications
1. Restaurant and Food Service - Innovative menu items like chocolate-stuffed burgers and themed milkshakes can set establishments apart in a competitive culinary landscape.
2. Event-based Marketing - Utilizing holidays and special events to launch unique food items can create a sense of urgency and exclusiveness that attracts customers.
3. Food and Beverage Innovation - There is an increased focus on creative culinary combinations that push the boundaries of traditional food categories, leading to novel eating experiences.