Ole Henriksen is infusing some energy and brightness into cold winter days with its new Lemonade Smoothing Scrub, a face scrub for instantly refreshing tired skin. The exfoliating face scrub is beneficial for retexturizing, polishing and reducing the appearance of pores with ingredients like sugar, lemon peel and AHAs. Some of the other key ingredients in the exfoliating face scrub are holy basil and calming chamomile to minimize sensitivity that may be caused by the included alpha hydroxy acid.
The formula is said to have been inspired by a glass of lemonade on a hot day and it's described as a soothing "slushie scrub" to slough away dead skin cells and leave skin feeling softer and smoother. The versatile scrub may also be used as a skincare mask as needed.
Lemonade-Inspired Scrubs
Ole Henriksen's Smoothing Scrub is Described as a "Slushie Scrub"
Trend Themes
1. Energy-infused Skincare - There is a need for skincare that gives an instant refreshing feeling especially during winter.
2. Customizable Exfoliants - Consumers are looking for skincare products that cater to their specific skin needs.
3. Food-inspired Beauty - Consumers are gravitating towards natural ingredients and food-inspired products.
Industry Implications
1. Skincare - The skincare industry can capitalize on the need for a refreshing, exfoliating product.
2. Personalized Beauty - Customizable skincare brands can cater to consumers with different preferences and skin needs.
3. Natural Beauty - Natural beauty brands can incorporate food-based ingredients into their products to appeal to consumers looking for organic and natural products.