Green Ratio is a fictive brand developed by graphic designer Francesco Bianchi that revolves around the idea that the perfect smoothie mix can be created using something like the golden ratio and math.
When ordering a mixed fruit smoothie, you have a general idea of what ingredients were used in the recipe, but you can only guess the quantities used based on the flavors that taste the strongest. In order to better communicate the amounts of each fruit that go into each drink, the Green Ratio's labeling system breaks down the components of each drink. For example, one very citrusy smoothie could contain 52% pineapple, 25% kiwi, 12% orange and 10% lemon. These ratios are also represented on the gradients of the drink cups, showing the balance of ingredients that blended to make the perfect beverage.
Mathematic Smoothie Branding
Green Ratio is a Concept for Measuring Ingredients in a Smoothie Mix
Trend Themes
1. Mathematical Smoothie Mixing - By using mathematical ratios to determine the quantities of ingredients in a smoothie mix, there is an opportunity for disruptive innovation in the beverage industry to create unique and customized flavor profiles.
2. Enhanced Ingredient Transparency - The Green Ratio's labeling system, which breaks down the components and ratios of each smoothie, presents a disruptive innovation opportunity for the food and beverage industry to provide consumers with greater transparency and knowledge about the ingredients in their products.
3. Visual Representation of Ratios - The use of gradients on drink cups to visually represent the balance of ingredients in each smoothie offers an opportunity for disruptive innovation in the design and packaging industries, allowing for more engaging and informative consumer experiences.
Industry Implications
1. Beverage Industry - By incorporating mathematical ratios into smoothie mixing processes, the beverage industry can leverage disruptive innovation to create unique and customizable flavor profiles, appealing to health-conscious consumers.
2. Food and Beverage Labeling - The Green Ratio's labeling system, which breaks down and communicates the quantities and ratios of ingredients in each smoothie, presents a disruptive innovation opportunity in the food and beverage industry to enhance transparency and inform consumers about the nutritional composition of products.
3. Design and Packaging Industry - The use of gradients on drink cups to visually represent ingredient ratios in smoothies provides a disruptive innovation opportunity for the design and packaging industry to create visually enticing and informative product packaging that enhances consumer engagement.