In an effort to support its customer base, Smoothie King joined forces with Daily Burn to offer free 60-day trial subscriptions to top streaming fitness platform. Starting today until February 25th, alll Smoothie King Healthy Rewards members (new and existing) can claim free access to the platform that includes 2,000 audio and video workouts.
"Nutrition and fitness go hand-in-hand, so we're excited to team up with Daily Burn to kick off the New Year – especially with more of our guests relying on at-home workouts than ever," said Rebecca Miller, Chief Marketing Officer of Smoothie King. "We love partnering with complementary brands to meet our Healthy Rewards members where they are and provide a variety of tools to help them reach their health and wellness goals, whatever those may be."
Smoothie-Endorsed Virtual Workouts
Smoothie King Offers 60-Day Trial Subscriptions to Daily Burn
Trend Themes
1. Virtual Fitness Partnership - Smoothie King partners with Daily Burn for 60-day free trial subscriptions
2. At-home Workouts - More customers are relying on at-home workouts than ever
3. Nutrition-fitness Integration - Smoothie King acknowledges the connection between nutrition and fitness in its partnership with Daily Burn
Industry Implications
1. Fitness - The fitness industry can leverage virtual partnerships to improve customer engagement and retention
2. Nutrition - The nutrition industry can market complementary products to at-home workout enthusiasts
3. Technology - The tech industry can create tools that enhance the streaming workout experience, such as data visualization and social features