If only Hitler could charge a fee for his face being used in so many ads! Following the Malaria campaign which painted Hitler & Stalin with mosquitoes to illustrate the danger of the disease, a new anti-smoking campaign uses a similar approach by drawing the Nazi leader and the notorious Osama Bin Laden with hundreds of cigarettes.
The ads are done in black and white and accompany the face of the two infamous killing-machines responsible for thousands upon thousands of wasted lives with a message saying "Smoking Kills More Than..."
Although the idea is not original, using the iconic faces delivers a strong message that is instantly recognizable. And if it helps raise awareness of the danger of smoking, then I would say it did a good job.
Check out the malaria Mosquito campaign:
Cigarette Drawings
Smoking Kills More Than Hitler & Bin Laden
Trend Themes
1. Anti-smoking Campaigns - Disruptive innovation opportunity: Explore new and creative ways to raise awareness of the dangers of smoking.
2. Using Iconic Figures - Disruptive innovation opportunity: Utilize well-known personalities or historical figures to make a powerful impact in advertising and messaging.
3. Visual Metaphors - Disruptive innovation opportunity: Experiment with visually striking and thought-provoking imagery to convey important messages.
Industry Implications
1. Public Health - Disruptive innovation opportunity: Develop innovative solutions and campaigns to improve public health, specifically targeting smoking-related issues.
2. Advertising and Marketing - Disruptive innovation opportunity: Create engaging and impactful advertisements that resonate with consumers and drive positive change.
3. Art and Design - Disruptive innovation opportunity: Incorporate effective visual communication techniques in art and design to bring attention to social issues and promote activism.