Smith Optics is a very versatile and very popular brand of eyewear -- form sunglasses to helmets -- that attempts to address issues of the environment and environmental change.
If you're into skiing and snowboarding, you might have seen Smith Optics and its various goggles. All the same, this brand offers you so much more than that. Its brand of sunglasses isn't only sports-oriented but is also on brand when it comes to fashion and style. if you're into a chic but cool 1970s style, take a look at what they have to offer especially in their archive collection. Being green is also always the most important part of Smith. And what's cooler than that?
Contact Information
Smith Optics website
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Smith Optics on Instagram
Sustainably Chic Sunnies
Smith Optics is for Men to Break Norms and Save the Environment
Trend Themes
1. Environmental Sustainability in Eyewear - Disruptive innovation opportunity: Develop eco-friendly materials and manufacturing processes for sunglasses and eyewear.
2. Fashionable Eyewear with a Sports Twist - Disruptive innovation opportunity: Combine fashion-forward designs with performance-enhancing features for sports-oriented sunglasses.
3. Retro-inspired Eyewear Collections - Disruptive innovation opportunity: Create vintage-style sunglasses with modern materials and technology.
Industry Implications
1. Eyewear - Disruptive innovation opportunity: Integrate sustainable materials and manufacturing practices to create environmentally-friendly eyewear.
2. Fashion - Disruptive innovation opportunity: Merge fashion and sports to create stylish eyewear with performance functionalities.
3. Outdoor Sports - Disruptive innovation opportunity: Design sunglasses for skiing, snowboarding, and other outdoor sports that have a retro aesthetic combined with advanced technology.