Last year, we featured a viral video campaign for Smirnoff Ice Raw Tea that featured a fake New England preppy rap group’s music video.
In an attempt to top the success of that video, Smirnoff Ice created another viral campaign that parodies the East Coast-West Coast rap turf wars of the 1990s. The resulting viral video features Boyz in the Hillz and channels ‘The Hills’ and HotChickswithDouchebags.com.
The first lesson from Smirnoff Ice’s ad campaigns is the advertising audience that can be reached using a very low budget. The second lesson is that when making a parody rap video, you don’t necessarily need to rhyme.
Tea Turf Wars
Boyz in the Hillz for Smirnoff Ice
Trend Themes
1. Viral Video Advertising - Opportunity for businesses to reach a large audience with minimal budget through creative and engaging viral video campaigns.
2. Parody Marketing - Incorporating elements of parody in marketing strategies can attract attention and generate buzz around a product or brand.
3. Non-rhyming Rap Videos - Exploring the use of non-traditional rap structures in videos can help create unique and memorable content.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to leverage viral video campaigns to promote their products and engage with a wider consumer base.
2. Marketing and Advertising Industry - Parody marketing presents a disruptive innovation opportunity for marketers to break away from traditional approaches and create more memorable and attention-grabbing campaigns.
3. Entertainment Industry - Non-rhyming rap videos can be a disruptive innovation in the entertainment industry, offering a fresh and unique approach to music video production.