Movies will now be a treat for the eyes, ears... and nose.
A Japanese cinema screening Colin Farrell's latest film, The New World, will enhance the film by filling the theatre with a variety of fragrances. The smells will waft from machines located at the back of the theatre. For example, floral smells will accompany love scenes. (Woo-hoo! What a turn-on.)
This is only the beginning. Other cinemas will soon be able to download programs to control scents for other films.
The company producing the theatre machines actually launched a home version last year. Costing approximately US$900, the machine provides aromatherapy for work or relaxation. The machine must be topped up with various liquids to produce the scents.
There is also a globe-shaped version of the machine, designed to sit beside a computer and respond to mood changes while a person works. It could be used to keep a person alert while working late at night, or to enhance relaxation before bed.
Smell-o-vision in Japanese Cinemas
Smell-o-vision In Japanese Cinemas
Trend Themes
1. Multi-sensory Cinemas - Opportunity for the cinema industry to create more immersive experiences for moviegoers by introducing smell-o-vision and other sensory technologies.
2. At-home Aromatherapy - Opportunity for the wellness industry to create more affordable and personalized aromatherapy experiences for individuals to use at home.
3. Mood-responsive Devices - Opportunity for the tech industry to develop devices that can respond to mood changes and enhance productivity or relaxation in a variety of settings.
Industry Implications
1. Cinema - Opportunity for the cinema industry to increase customer experience and engagement with the introduction of multi-sensory technologies like smell-o-vision.
2. Wellness - Opportunity for the wellness industry to create new aromatherapy products and devices that are affordable and customizable for at-home use.
3. Tech - Opportunity for the tech industry to develop mood-responsive devices that can enhance productivity or relaxation in a variety of settings like the office or home.