The SMASHED BUBBA burger is being launched by the frozen food brand as the perfect product for consumers to enjoy from home this summer that's delicious, easy to prepare and cost-conscious.
The burger is crafted with the brand's signature 100% USDA choice beef chuck and boasts a thin, smashed format that only takes about six-minutes to be cooked. The final result is a tasty, restaurant-quality burger that is free from artificial ingredients with no preservatives and packed with 19-grams of protein per serving. The burger can be enjoyed as a single patty or with multiple patties for a customized experience.
Brand Manager Elizabeth Rice spoke on the SMASHED BUBBA burger saying, "We couldn’t be more excited to introduce our SMASHED BUBBA burger. Our team developed a method to smash our premium quality 100% USDA Choice beef chuck, resulting in a juicy, craveable burger that requires minimal prep from the comfort of home. It’s the ideal solution for retailers, especially when consumers are looking for more quick and easy options in-store."
Restaurant-Inspired Smash Burgers
The SMASHED BUBBA Burger is Easy to Prepare at Home
Trend Themes
1. Home-cooked Gourmet Meals - Consumers are increasingly seeking restaurant-quality meals they can prepare conveniently at home, merging gourmet experiences with simplicity.
2. Minimal Prep Convenience Foods - Busy lifestyles are driving the demand for convenience foods that require minimal preparation time while still offering high-quality ingredients.
3. Customizable Food Experiences - There is a growing trend towards food products that allow for customization, enabling consumers to create personalized dining experiences at home.
Industry Implications
1. Frozen Food Industry - The frozen food sector is evolving with innovative, high-quality products that replicate the restaurant dining experience at home.
2. Retail Food Market - Retailers are seeking out easy-to-prepare gourmet options that cater to consumer desires for quick, delicious, and customizable meals.
3. Protein-rich Foods - The market for protein-rich foods is expanding, focusing on products that offer substantial nutritional value alongside convenience and taste.