Smashbox is known for its Photo Finish Smooth & Blur Primer. The iconic makeup brand recently announced the reinvention of its primer category with four new Photo Finish Silkscreen Primers.
Each primer is equipped with different ingredients to target specific skincare needs. According to the brand, the new primers will "help not only perfect your makeup but help defend your skin." The four new primers are infused with an innovative Silkscreen Complex to create a breathable barrier against environmental aggressors like pollution and blue light. The new products include the Photo Finish COrrect Anti-Redness Primer, the Photo Finish Primerizer and Hydrating Primer, the Photo Finish Illuminate Glow Primer with Vitamin C, and the Photo Finish Control Mattifying Primer.
Skin-Defending Makeup Primers
Smashbox Reinvents its Iconic Primer Category with New Products
Trend Themes
1. Skincare-enhancing Primers - Primers infused with skincare ingredients that go beyond makeup and protect skin against environmental aggressors.
2. Specific-need Primers - Creating primers with different ingredients to cater to specific skincare concerns, giving consumers a personalized product selection.
3. Breathable Barrier Technology - Innovative silkscreen complex to create a breathable barrier protecting skin from environmental threats.
Industry Implications
1. Makeup and Cosmetics Industry - Makeup and cosmetics brands can incorporate skincare into their products through enhancer primers for long-term benefits.
2. Skincare Industry - Skincare brands can expand their product selection, and innovate their primers with breathable and environmental protection technology.
3. Technology Industry - Technological advancements in breathable barrier technology for skincare can offer new opportunities for inventions and patents.