Smartwater+ is a new trio of infused hydration beverages that are packed with functional benefits. The Clarity, Tranquility and Renew beverages all come in at just 10 calories each and they help to support different desired states. While Smartwater+ Clarity harnesses the power of antioxidant-rich green tea and energizing ginseng to promote mental focus, Tranquility uses a combination of ashwagandha and tangerine extracts to create a sense of emotional calm. Rounding out the trio, Smartwater+ Renew is formulated to boost revitalization with dandelion and lemon extracts.
Each of the infused hydration drinks was created with specific wellness occasions in mind so that they can be sipped to "plus up" the mind and body in a crisp and refreshing way.
Infused Hydration Beverages
The Smartwater+ Line is Full of Specific Functional Benefits
Trend Themes
1. Functional Infused Beverages - Creating infused beverages with specific functional benefits is a disruptive innovation opportunity for the beverage industry.
2. Targeted Wellness Occasion Drinks - Designing infused hydration drinks for specific wellness occasions creates a disruptive opportunity for the beverage market to meet niche customer needs.
3. Low-calorie Functional Drinks - Developing low-calorie infused hydration beverages with functional benefits can create a disruptive edge in the health and wellness drink market.
Industry Implications
1. Beverage Industry - The beverage industry can disrupt the market by creating functional infused beverages that cater to niche wellness occasions and offer low-calorie options.
2. Health and Wellness Industry - The health and wellness industry can benefit from offering functional infused hydration drinks with specific benefits that target emotional and physical needs.
3. Fitness Industry - The fitness industry can disrupt the market by collaborating with the beverage industry to offer functional hydration beverages that target specific needs of athletes pre, during, and post-workout.