Sometimes when you set your eyes on a product, it can be hard to get it out of your mind, but extremely difficult to find it online or in-store—however, this is no longer a problem with 'In a Snap,' a new smart shopping app from Target.
With the app, whenever you spot a Target item that you like in an ad, you can simply snap a picture of it to bookmark the item, find out more information and shop in-app. Certain ads have been optimized for use with the app and taking a picture of the ad will bring up a full product list of everything that's pictured. This is a brilliant way to reduce the need for labels on a page by blending print and digital media.
Shoppable Advertisement Apps
Target's In a Snap Smart Shopping App Lets You Shop Print Ads
Trend Themes
1. Shoppable Ads - Opportunity to integrate print and digital media for seamless shopping experiences.
2. Smart Shopping Apps - Potential for apps to enable users to easily find and purchase products featured in ads.
3. Bookmarking Technology - Innovative solutions that allow users to save and access products of interest for future purchase.
Industry Implications
1. Retail - The retail industry can leverage shoppable advertisement apps to enhance their marketing strategies and drive sales.
2. E-commerce - E-commerce platforms can benefit from the integration of shoppable advertisement apps to provide a seamless online shopping experience.
3. Advertising - The advertising industry can explore disruptive innovation opportunities by combining print and digital media to enable direct shopping from ads.