A number of new portable protein-rich snacks are appearing on the market. Recently, PhD Nutrition, one of the fastest growing sports nutrition brands in the UK, presented a new line of protein bars called PhD Smart Bars. The new Smart Bars are an exciting combination of indulgence and performance. As one product reviewer said, the bars have it all: taste, texture, flavor and an eating experience. PhD Nutrition created this product as an intelligent way to get one's daily protein fix without unwanted carbs.
The PhD Smart Bar is a triple-layered, high-protein, low-sugar bar that's free from palm oil. Each bar is filled with a delicious caramel layer, cocoa crisps and is wrapped in a rich chocolate coating. The bars provide 20 grams of protein, 11 grams of fat and 23 grams of carbs with less that two grams of sugar per bar.
The Smart Bar is available in five delicious flavors, including: Caramel Crunch, Cookies & Cream, Dark Chocolate & Raspberry, Choc Peanut Butter and Chocolate Brownie.
Slim Protein Snacks
PhD Nutrition's Smart Protein Bars Nourish Without Unwanted Carbs
Trend Themes
1. Portable Protein Snacks - Disruptive innovation opportunity: Develop new protein-packed snack options that are convenient for on-the-go consumption.
2. Low-sugar Protein Bars - Disruptive innovation opportunity: Create protein bars with minimal sugar content to meet the growing demand for healthier snack options.
3. Indulgent Protein Treats - Disruptive innovation opportunity: Explore the market for protein bars that combine indulgent flavors with optimal nutritional value.
Industry Implications
1. Sports Nutrition - Disruptive innovation opportunity: Introduce innovative protein products for athletes and fitness enthusiasts looking for convenient and nutritious snacks.
2. Healthy Snack Foods - Disruptive innovation opportunity: Develop a range of low-sugar, high-protein snacks to cater to health-conscious consumers seeking guilt-free indulgence.
3. Functional Foods - Disruptive innovation opportunity: Combine the benefits of protein with indulgent flavors to create functional food products that cater to different dietary needs.