Drinkwel is a brand known for its range of hangover remedies that include post-party supplements and smart drinking kits. Its 'Life of the Party' kit is packaged in a compact tin that is ideal for on-the-go use and consists of multivitamin packets, refreshing breath mints and healthy cocktail tips that allow users to indulge without the guilt.
Though its branding makes Drinkwel's after-party kit a great novelty product for those who enjoy nights on the town, its smart drinking tips are reflective of Millennials' recent health-conscious evolution.
While still keen on indulging and having a leisurely drink, modern consumers are embracing healthier libations, fresh ingredient options and drinker-focused supplements like the ones offered in this particular kit.
Compact Hangover Kits
Drinkwel's 'Life of the Party' Kit Fuses Supplements and Smart Drinking Tips
Trend Themes
1. Smart Drinking Tips - Disruptive innovation opportunity: Develop a mobile app that provides personalized smart drinking tips based on the user's alcohol consumption and health information.
2. Health-conscious Evolution - Disruptive innovation opportunity: Create a line of low-calorie, organic alcoholic beverages that cater to the growing market of health-conscious consumers.
3. Drinker-focused Supplements - Disruptive innovation opportunity: Invent a new category of drinker-focused supplements that not only aid in hangover recovery but also enhance the experience and effects of alcohol consumption.
Industry Implications
1. Supplement Industry - Disruptive innovation opportunity: Develop personalized supplement plans using machine learning algorithms to address specific hangover profiles and optimize recovery.
2. Beverage Industry - Disruptive innovation opportunity: Create innovative cocktail mixers infused with functional ingredients that provide health benefits while enhancing the drinking experience.
3. Mobile App Industry - Disruptive innovation opportunity: Design a mobile app that uses augmented reality to provide nutritional information about alcoholic beverages in real-time, helping users make healthier choices.