American beverage brand SLRRRP Shots has disrupted the alcohol industry with its offerings of premade alcohol-infused gelatin shots. Since launching in 2018, the company has tripled its year-over-year sales, highlighting exceptional growth in a niche market segment.
Pioneering a new category -- i.e. ready-to-drink gelatin shots -- has proven to be a successful venture for the exciting startup, which is constantly seeking out new ways to innovate in this self-created space. Following its first two years of success, the brand introduced 'Slrrrp Shots Minis,' which drove 300% growth for the company in 2021 versus 2020.
Now 'Slrrrp Shots Minis' has become one of SLRRP Shots signature products. The playful shots are made from 100% plant-based gelatin and contain lower alcohol content than the brand's original products. In addition, they are offered in a variety of fun flavors such as 'Blue Raspberry Smash' and 'Pineapple Pandamonium'.
Playful Alcohol-Infused Gelatin Shots
SLRRRP Shots Has Seen Sales Triple Since 2018 Launch
Trend Themes
1. Alcohol-infused Gelatin Shots - SLRRRP Shots has disrupted the alcohol industry with its premade alcohol-infused gelatin shots, opening up the market for other innovative products like these.
2. Ready-to-drink Beverages - As a pioneer in the ready-to-drink gelatin shots market, SLRRRP Shots has shown that consumers are looking for unique and convenient drinking experiences, creating opportunities for other innovators in this space.
3. Plant-based Alcoholic Beverages - SLRRRP Shots' 100% plant-based gelatin shots have tapped into the growing demand for plant-based options, and other disruptors in the alcoholic beverage industry can take advantage of this trend.
Industry Implications
1. Alcoholic Beverage Industry - SLRRRP Shots' success has shown that there is room for innovation and disruption in the alcoholic beverage industry, especially in niche market segments like ready-to-drink gelatin shots.
2. Convenience Food and Beverage Industry - The popularity of SLRRRP Shots' premade gelatin shots highlights the desire for convenient and unique drinking experiences, creating opportunities for other disruptors in the convenience food and beverage industry.
3. Plant-based Food and Beverage Industry - The introduction of plant-based gelatin shots by SLRRRP Shots has opened up new opportunities for innovation in the plant-based food and beverage industry, especially in the alcoholic beverage space.