PUMA works in collaboration with Nickelodeon on the new Slime collection that highlights two specific silhouettes by PUMA. This includes the PUMA Suede sneaker model and the PUMA Roma. It draws inspiration from the 1982 You Can't Do That on Television show. Over time, it has transformed into a free-spirited approach to entertainment and embodies the unconventional energy of Nickelodeon's brand.
Now, the collection details classic footwear with a Neon Lime patent formstrip along the lateral side of the shoe. Each one is made with a dripping effect to reflect the look of the Nickelodeon slime. Additional details include the bright splatters on the tongue and rest against the black base foundation on the Suede and white on the Roma.
TV Station-Inspired Footwear Capsules
PUMA Joins Nickelodeon on the New Slime Collection
Trend Themes
1. Neon Lime Footwear - Companies can experiment with neon lime details on footwear to add a unique touch and attract younger generations.
2. Nostalgia-inspired Collections - Brands can tap into consumers' love for nostalgia by creating collections based on nostalgic TV shows or movies and infusing them with modern design elements.
3. Iconic Brand Collaborations - Collaborations between well-known brands can create unique products that appeal to fans of both brands, opening up new markets and expanding brand reach.
Industry Implications
1. Footwear - Footwear companies can adopt bright neon details, collaborate with other iconic brands and leverage nostalgia to attract young consumers.
2. Fashion - Nostalgia-inspired collections can be adapted to various fashion items, such as clothing, bags and accessories, to evoke a sense of uniqueness and captivate younger audiences.
3. Entertainment - By collaborating with fashion or footwear companies, entertainment brands can create a new merchandise line that not only promotes the brand but attracts a new audience as well.