Korean boyband NCT 127 are the stars behind PUMA's latest Slipstream campaign and recently, there were images of the campaign behind-the-scenes. The new campaign features styles and designs that stem from retro street aesthetics that honor the 80s.
There are emblems such as graffiti, basketball, street shops, and vintage cars that are true to the era. Members of the band are seen modeling the signature apparel such as tracksuits and sweaters. The highlighting item is the Slipstream sneaker that gets a white and black colorway palette. The playful personalities are truly evoked during the campaign, especially seen in the backstage photos. The new Slipstream collection is set to launch officially in Singapore beginning tomorrow online and in-store.
Kpop Star Sneaker Campaigns
Boyband NCT 127 Stars in the Latest PUMA Slipstream Campaign
Trend Themes
1. 80s Street Aesthetics - Opportunity to create retro-inspired fashion and footwear collections based on 80s street culture.
2. Celebrity Sneaker Campaigns - Opportunity for sneaker brands to collaborate with popular celebrities and influencers for marketing campaigns.
3. Playful Campaigns - Opportunity for brands to showcase their products in fun and playful campaigns, especially with the younger demographic.
Industry Implications
1. Fashion - Opportunity for fashion brands to create retro-inspired collections based on 80s street culture and market them through playful campaigns.
2. Footwear - Opportunity for footwear brands to collaborate with celebrities and influencers for marketing campaigns that showcase their latest collections.
3. Marketing - Opportunity for marketing agencies to create fun and engaging campaigns that target younger demographics by leveraging popular celebrities and influencers.