Skittles are known for their colorful, hard and shiny shells but the candies can now be experienced in gummy form thanks to Skittles Gummies. The gummies are available in the original five fruity flavors, plus wild berry varieties, and packaging that's perfectly shareable. The brand-new Skittles Gummies are set to be introduced in peg bags and stand-up pouches as of 2021.
Chewy candy is becoming more experimental to satisfy snackers—especially Millennials with a sweet tooth—who are looking for bold tastes and textures. With these new products, Skittles lovers will get to experience a familiar treat in a new way, and the format leaves plenty of room for other flavors to be introduced in the future.
Remixed Gummy Candies
Skittles Gummies are a New Way to Enjoy the Original Five Fruit Flavors
Trend Themes
1. Experimental Chewy Candy - Opportunity for candy companies to create innovative and bold flavors and textures in chewy candy.
2. Gummy Candy Transformation - Disruptive innovation opportunity for candy brands to transform traditional hard candies into gummy form.
3. Shareable Packaging - Packaging innovation opportunity to create shareable formats of beloved candies like Skittles.
Industry Implications
1. Confectionery - Opportunity for confectionery companies to incorporate gummy candy into their product offerings.
2. Snack Food - Opportunity for snack food companies to introduce experimental and bold flavors in chewy candy format.
3. Packaging - Opportunity for packaging companies to create user-friendly, shareable packaging formats for candy products.