The summer is the perfect excuse to enjoy a refreshing ice cream cone by the water and this weekend, the SkipTheDishes ice cream truck will be pulling up to Toronto's waterfront to offer 20,000 free cones to the city.
The imaginative stunt was planned to coincide with National Ice Cream weekend, which is taking place between July 14th and 15th. In celebration of the sweet holiday, the seamless food delivery company will be sharing its gratitude with Canadians, effectively aligning the brand's values with that of comfort, simplicity and affordability.
The truck will be parked outside of the city's power plant building all weekend long and will hand out refreshing and indulgent cones while supplies still last.
Weekend-Long Ice Cream Giveaways
SkiptheDishes' Ice Cream Truck is Giving Away 20,000 Cones
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Industry Implications
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