From cleansers and targeted treatments and once-a-week face masks to mists, skincare routines can become complicated quickly and Oak Essentials provides a simple and intentional five-step routine with skincare staples. The uncomplicated products from the brand were inspired by the simplicity of the natural world and they're full of botanical ingredients too; safflower seed oil, aloe leaf juice and tansy oil are just a few of the pure and potent ingredients that are included in the minimalist skincare products.
The pared-down skincare ritual consists of just a handful of products, including a cleansing balm, an oil and a balancing mist. Alongside these three products, the brand offers a pair of targeted treatments for boosting skin-firming collagen and delivering deep hydration overnight.
Pared-Back Skincare Rituals
Oak Essentials Shares Only Foundational Skincare Staples
Trend Themes
1. Minimalist Skincare - Brands can disrupt the skincare industry by creating minimalist and intentional skincare routines with foundational staples.
2. Botanical Ingredients - Brands can disrupt the skincare industry by using pure and potent botanical ingredients in their products.
3. Targeted Treatments - Brands can disrupt the skincare industry by offering targeted treatments for specific skin concerns.
Industry Implications
1. Skincare Industry - The skincare industry can benefit from incorporating minimalist and intentional skincare routines with foundational staples to appeal to consumers looking for simplicity and effectiveness in their skincare regimen.
2. Natural Skincare Industry - The natural skincare industry can benefit from using pure and potent botanical ingredients in their products to cater to consumers looking for clean and eco-friendly skincare options.
3. Beauty Industry - The beauty industry can benefit from offering targeted treatments for specific skin concerns to meet the demands of consumers with different skin needs and concerns.