FaceGym, known for facial sculpting workouts, is venturing into the creation of vegan, high-performance skincare fitness products. The brand's Firming Kit contains three essentials for prepping, training and recovering the skin in the form of a cleanser, a serum and a cream.
The kit contains the brand's new gel-to-foam Electro-Lite cleanser, the oil-in-serum Youth Reformer to diminish redness, fine lines and wrinkles, and the youth-promoting Supreme Restructure. Prep, train and recover are the three steps to what the brand calls "skincare fitness goals" and the products feature beneficial ingredients like lemon balm leaf extract, palo santo wood oil, and barley seed extract. The contents of the kit can be used morning or night to create a simple and effective ritual to get skin in its best shape.
Skincare Fitness Kits
FaceGym is Venturing into Skincare with a Set to Prep, Train + Recover Skin
Trend Themes
1. Skincare Fitness - The rise of skincare fitness kits is providing new opportunities for companies to combine beauty routines with physical fitness.
2. Vegan Skincare - Vegan and natural ingredients are gaining popularity in the skincare industry, providing opportunities for companies to capitalize on the demand for ethical and sustainable products.
3. Multi-step Product Kits - The popularity of skincare kits featuring multiple products for a complete routine is providing opportunities for companies to bundle their products and offer customers a simplified and curated skincare routine.
Industry Implications
1. Beauty and Skincare - Facial sculpting and skincare fitness brands are disrupting the traditional beauty industry with innovative product offerings and simplified routines.
2. Fitness and Wellness - The rise of skincare fitness kits is providing opportunities for fitness and wellness companies to expand their product lines and incorporate beauty routines into their offerings.
3. Natural and Vegan Products - The demand for natural, vegan, and ethical products is disrupting the beauty industry, providing opportunities for companies to create innovative products that cater to this market.