DHC, the Japanese company, recently launched a new skincare range of products in order to meet the grooming needs of men. Tomohiko Kanai of DHC spoke about the new products, "DHC began expanding its men's skincare offering in 2007 and our most recent expansion is due to rising interest in skincare among men, specifically in areas that address skincare and lifestyle needs unique to men."
The skincare range consists of five total products and includes a number of different ingredients including plant materials, green team castor bean, and chamomile. The company also stated that it created its product line to be simple to use.
DHC indicates that it is looking to expand into China and Korea, as it believes it can fill a niche in the market.
Simplistic Skincare Product Lines
DHC Launched a New Skincare Range for Male Consumers in Japan
Trend Themes
1. Male Skincare Market - Expanding skincare range for men presents opportunities to tap into the growing market of male grooming.
2. Simple Skincare Products - Creating a line of easy-to-use skincare products meets the demand for simpler and more efficient skincare routines.
3. International Expansion - Entering China and Korea allows for reaching new markets and capitalizing on the demand for skincare products.
Industry Implications
1. Skincare - The skincare industry benefits from the development of specialized products tailored to different demographics and needs.
2. Beauty - The beauty industry can explore the potential of expanding men's skincare lines to cater to a wider range of consumers.
3. International Trade - Expanding into China and Korea presents opportunities for international trade and market penetration.