Since its launch in 2022, BYOMA has transformed the way consumers approach their skin barrier and overall skin health and to advance its mission to democratize and demystify skincare, the brand declared May Skin Barrier Awareness Month. "My fear is that barrier care becomes a buzzword and a trend, rather than evolving the category and sparking a skincare revolution as we'd originally hoped," says founder Marc Elrick, "Our month-long campaign will cement BYOMA as true champions of skin barrier health–by our community and for our communities."
Rather than over-treating skin with too many actives, BYOMA consumers are well-versed in choosing potent actives, science-driven, barrier-boosting skincare and the right routines to support healthy skin barriers. BYOMA supports and empowers new and savvy skincare consumers to ensure that Gen Alpha is informed about what they're using, and why.