Kim Kardashian's SKIMS is known for its shapewear, intimates and loungewear, and the brand is venturing into new territory with the launch of the SKIMS Wedding Shop.
The SKIMS Wedding Shop includes everything from lacy intimates and sculpting shapewear to blue slip dresses and bralettes for brides searching for "something blue." The shop also includes coordinating pieces for bachelorettes, and silky sleepwear and boxers for grooms.
SKIMS' Wedding Shop campaign stars Call Her Daddy podcaster Alex Cooper and her fiancé Matt Kaplan in a series of kitschy, retro, Vegas-style retro images shot by Ellen von Unwerth. In the campaign, Cooper sports SKIMS styles like the Lace Long Slip, Fits Everybody Lace Onesie and SKIMS Romance Satin Corset in the shade Snow.