Wawa recently expanded its popular breakfast sandwich lineup with the debut of the new Sizzli Burrito.
Just as the name suggests, the new Sizzli Burrito is a hot breakfast option. The hearty dish consists of scrambled eggs, melted cheese, and savory sausage crumbles, all wrapped up in a warm tortilla. The new Sizzli Burrito can be ordered on its own or as part of the brand’s 2 for $4 Sizzli deal, which allows you to get any two Sizzli breakfast items for just $4 between 5:00 a.m. to 11:00 a.m.. The full Sizzli menu includes classics such as Wawa's Egg, Cheese & Sausage Burrito, Sausage, Egg & Cheese on a Biscuit, and Sausage, Egg & Cheese on a Pancake.
Portable Breakfast Burritos
Wawa's New Sizzli Burrito Makes for a Portable Breakfast Option
Trend Themes
1. Breakfast Burrito Boom - The rise of customizable and portable breakfast burrito options at fast-food chains presents an opportunity for innovative and diverse menu offerings.
2. Convenient Breakfast Options - Consumer demand for on-the-go breakfast items creates a space for companies to introduce easy, handheld breakfast options.
3. Affordable Breakfast Combos - The option to purchase multiple breakfast items at a discount creates an opportunity for fast-food chains to increase sales and customer loyalty.
Industry Implications
1. Fast-food Industry - Fast-food chains can benefit from adding more customizable breakfast options that cater to the convenience-oriented needs of customers.
2. Frozen Breakfast Food Industry - With more people eating breakfast at home, the market for frozen breakfast burritos could increase as consumers seek out quick, easy and affordable options.
3. Grocery Store Industry - Grocery stores can look to replicate and innovate on popular fast-food breakfast items to offer consumers a comparable and more affordable breakfast option.