Sirio debuts a new gummy for over-the-counter (OTC) customers who need support for cough and cold, oral care, and urinary tract infection (UTI) products. These gummies stand out by delivering a more enjoyable sensation to consumers when it comes to mouthfeel. In the case of the cough and cold gummies, they offer a unique "burst in the mouth" experience. They are also formulated to prevent bacteria-induced inflammation and are can be taken once daily.
"We are launching three new ready-to-market gummy concepts addressing some of the top-rated consumer health concerns seen from various trend reports and analysis," commented Sara Lesina, general manager for Europe at Sirio.
The gummies are vegan, low or no sugar, and come in various iterations for targeted use. Sirio Pharma is set to present its latest offerings at CPHI Barcelona 2023.
Chewable OTC Medications
Sirio Releases a Chewable Medicine for Various Medicinal Applications
Trend Themes
1. Chewable Medications - The use of chewable medications is gaining popularity in the consumer health market, offering a more enjoyable way to consume medicine.
2. Enhanced Mouthfeel - Consumers are seeking medications with enhanced mouthfeel that provide a unique and pleasant sensation when ingested.
3. Targeted Gummy Formulations - There is a growing demand for gummy formulations that cater to specific health concerns, such as cough and cold, oral care, and urinary tract infections.
Industry Implications
1. Consumer Health - The consumer health industry can explore and develop new chewable medication options to meet the rising demand for more enjoyable and targeted forms of medicine.
2. Food and Beverage - The food and beverage industry has an opportunity to collaborate with pharmaceutical companies to develop chewable medications with enhanced mouthfeel, creating a unique and pleasant experience for consumers.
3. Pharmaceutical - Pharmaceutical companies can tap into the growing market for targeted gummy formulations by developing new products that address specific health concerns, providing convenience and effectiveness to consumers.