Madécasse is introducing its new brand identity as Beyond Good, sharing a name that's easier to pronounce and better at expressing the impact and quality of the single-origin chocolate products it has been producing for over a decade. Beyond Good is passionate about continuing its mission to disrupt the chocolate industry by continuing to source heirloom cocoa directly from farmers, and the brand will be helping to build a new chocolate factory in Madagascar—the brand sets itself apart for being the only US producer making chocolate at the source in Madagascar.
As of January 2020, Beyond Good's refreshed branding will begin appearing in stores and online, helping to communicate its desire to make an impact in Africa and beyond, plus what makes its chocolate bars made from organic cocoa so special.
Rebranded Single-Origin Chocolates
Beyond Good is on a Mission to Disrupt the Chocolate Industry
Trend Themes
1. Rebranded Single-origin Chocolates - Opportunity for companies to rebrand and highlight their commitment to single-origin chocolates, disrupting the chocolate industry.
2. Direct Sourcing From Farmers - Growing trend of companies directly sourcing heirloom cocoa from farmers, creating potential for disruptive innovation in the chocolate industry.
3. Sustainable Chocolate Production - Increasing demand for organic and sustainable chocolate production methods offers a chance for disruptive innovation in the industry.
Industry Implications
1. Chocolate - The chocolate industry can leverage rebranding, direct sourcing, and sustainable methods to drive disruption and create new opportunities.
2. Food Manufacturing - Food manufacturing companies can explore direct sourcing from farmers and sustainable production methods to disrupt the chocolate industry and meet consumer demands.
3. Retail - Retailers have the chance to showcase rebranded single-origin chocolates and promote sustainable practices, driving disruptive innovation in the chocolate market.