In order to promote its new Absolut Juice product, the brand has partnered with renowned singer and rapper Lizzo for a summery and bright commercial that asks fans to #GetJuicy.
The video includes a snippet of the songstress' hit song 'Juice' and features a 60s-themed, southern aesthetic with bold colors and vintage-themed apparel. In addition, the exclusive partnership between the brand and the singer will also include further collaborations that fans can get a sneak peek of through Absolut Juice's Instagram, Facebook, and Twitter.
With the current push for more inclusion in advertising, Absolut Juice's new campaign will likely resonate well with conscious consumers looking for brands that reflect their values.
Inclusive Songstress Vodka Ads
Absolut Juice Unveils New Vibrant Commercial with Singer Lizzo
Trend Themes
1. Inclusive Brand Partnerships - Opportunities for brands to partner with influential figures in entertainment to showcase diverse representation and reflect consumers' values.
2. Bold and Vibrant Aesthetics - The use of bold and vibrant colors and vintage themes in advertising to capture attention and create a memorable brand experience.
3. Targeting Conscious Consumers - Marketing campaigns aimed at conscious consumers that emphasize diversity, inclusion, and social responsibility in brand messaging.
Industry Implications
1. Beverage - Opportunities for beverage companies to partner with musicians or celebrities to create unique marketing campaigns and appeal to diverse consumer groups.
2. Advertising and Marketing - Opportunities for advertising and marketing agencies to utilize bold and diverse aesthetics in campaigns and partner with influential figures to promote inclusive messaging.
3. Entertainment - Opportunities for entertainers and artists to partner with brands and promote inclusive messaging through various channels, including social media and advertising.