As more consumers opt to follow a plant-based lifestyle, the SimplyProtein brand is helping consumers find high-quality protein snacks with the launch of the new SimplyProtein Snack Bars. The newly formated bars offer an improved taste and texture, with added ingredients like whole almonds, semi-sweet chocolate chips, oats, toasted coconut, peanuts, and flax seeds.
Each bar boasts 2g of protein and 2g of sugar and is gluten-free, Non-GMO Project Verified, and rich in fiber. Currently, the SimplyProtein Snack Bars are available in four variants: Chocolate Coconut, Lemon Coconut, Dark Chocolate Almond, and Peanut Butter Chocolate.
"Plant-Based Protein is a mega trend, which has resulted in the steady increase in consumer demand over the past few years. This demand, coupled with the SimplyProtein® brand's unique offering, provided us with the perfect opportunity to reinvent our positioning and product line," says Michael Lines, President and CEO of Wellness Natural Inc., makers of the SimplyProtein® brand.
High-Protein Plant-Based Bars
The New SimplyProtein Snack Bar Boasts 12g of protein & 2g of sugar
Trend Themes
1. Plant-based Protein - The increasing demand for plant-based protein is an opportunity for companies to invest in alternative protein manufacturing.
2. Gluten-free Snacks - The gluten-free trend is an opportunity for companies to create healthier snacks without sacrificing taste.
3. Protein Bars - The popularity of protein bars as a convenient snack presents a chance for companies to innovate flavors and ingredients.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the growing demand for high-quality plant-based protein snacks.
2. Health and Wellness - The health and wellness industry can market gluten-free and high-protein snacks as a part of a healthy lifestyle.
3. Fitness and Sports Nutrition - The fitness and sports nutrition industry can provide athletes and gym-goers with convenient, high-protein snacks to fuel their workouts.