This SimplyProtein campaign is being launched by the plant-based protein snack brand as a series of cheeky creative content tidbits to help capture the attention of health-conscious snackers.
The campaign was developed by Toronto-based Bobby Inc. and features a pop culture inspiration that's targeted towards differentiating the brand's Restaurant-Style Tortilla Chips from the competition. The campaign will be running on digital platforms including TikTok, Google, Meta and YouTube, and will also include artificial intelligence (AI)-generated copy that the brand uses to help dismantle perceptions of protein snacks only being for gym goers.
Senior Vice President Marketing + Innovation for Wellness Natural Inc. Kairen Wu commented on the SimplyProtein campaign saying, "Launching a fresh product line into a new category challenged us to consider how we could maintain SimplyProtein’s marketing momentum while doing more with less. To convey the same spirit of fun, approachability and, of course, delicious taste, while simultaneously reaching a new and broader audience, we had to be strategic, relevant, and on-trend. We think we’ve nailed the creative, just like these tortillas crack the code on great tasting protein chips. We’re excited for everyone to give them a try!"
Cheeky Tortilla Chip Campaigns
This SimplyProtein Campaign Will Appear on Digital Platforms
Trend Themes
1. Pop-culture Marketing - Leveraging pop culture can create a strong connection with consumers by aligning with their interests and current trends.
2. AI-generated Content - Using AI-generated copy allows brands to craft personalized and engaging narratives at scale, reshaping consumer perception.
3. Health-conscious Snacking - The focus on health-conscious consumers emphasizes the growing demand for nutritious yet enjoyable food options.
Industry Implications
1. Digital Advertising - Digital platforms provide expansive reach and targeted marketing opportunities, essential for modern brand campaigns.
2. Plant-based Foods - The plant-based food industry thrives on the increasing consumer shift towards healthier and sustainable eating habits.
3. Artificial Intelligence - Integrating AI into marketing strategies can revolutionize content creation and consumer engagement.