Prepackaged drinks are often associated with being a lesser-than option compared to fresh varieties, but the Simply Smoothie lineup has been unveiled to change this perception for consumers of all kinds. The new drink lineup includes three flavors in total such as Mango Pineapple, Strawberry Banana and Orchard Berry, which are all free from preservatives and made from not-from-concentrate juices, purees and natural flavors. The ready-to-drink smoothies are great as an alternative refreshment option to traditional juices or as a healthier snack in favor of traditional edibles.
Kelly Marx, Simply Beverages Brand Director explained the new Simply Smoothie lineup, saying, "People’s lives are always moving at a fast pace, and they are looking for snack and beverage options that help them maintain a well-rounded, healthy lifestyle. Simply smoothies allow everyone to enjoy the delicious taste of a smoothie no matter where they are, at any time, without the hassle and mess of blending it themselves."
Preservative-Free Prepackaged Smoothies
The Simply Smoothies are Nutritious and Ready-to-Drink
Trend Themes
1. Preservative-free Prepackaged Smoothies - Disruptive Innovation Opportunity: Develop new flavors and variations of ready-to-drink smoothies that cater to different dietary preferences and health needs.
2. Convenient and Healthy Beverage Options - Disruptive Innovation Opportunity: Create innovative packaging and delivery methods for ready-to-drink smoothies that can be easily accessible and enjoyed on-the-go.
3. Shifting Consumer Preferences - Disruptive Innovation Opportunity: Develop marketing strategies and campaigns that educate consumers about the benefits of prepackaged smoothies, promoting them as a convenient and nutritious choice.
Industry Implications
1. Food and Beverage - Disruptive Innovation Opportunity: Collaborate with food manufacturers to integrate prepackaged smoothies into existing product lines or develop new product categories.
2. Health and Wellness - Disruptive Innovation Opportunity: Partner with health and wellness companies to create customized ready-to-drink smoothies tailored to specific health goals or dietary restrictions.
3. Packaging and Delivery - Disruptive Innovation Opportunity: Work with packaging and logistics companies to develop sustainable and efficient packaging solutions for prepackaged smoothies that minimize waste and extend shelf life.