Simply Herb is a value cannabis brand and it was created to "address the need for excellent everyday, affordable products suitable for any occasion." Targeting cost-conscious consumers and daily cannabis smokers with lower price points, the easygoing brand catches the eye with clean and simple packaging with no frills.
The brand offers flower, pre-rolls, popcorn, and shake options. This new brand joins AWH's growing portfolio and as Abner Kurtin, founder and CEO, says, "Cannabis can better the lives of so many, yet high prices continue to bar value-oriented consumers from being able to reap the benefits of the plant." Within its portfolio, AWH now caters to every kind of buyer with a value brand and a "best" brand (Ozone Reserve) and a "better" brand (Ozone.)
Value Cannabis Brands
Simply Herb Cannabis is Focused on Affordability and No Frills
Trend Themes
1. Affordable Cannabis Products - Value cannabis brands like Simply Herb are disrupting the market by offering affordable products for cost-conscious consumers, opening up new customer segments.
2. No-frills Packaging - Cannabis brands are innovating by simplifying packaging and reducing costs, opening up new opportunities to attract customers with clean and simple designs.
3. Segmented Cannabis Portfolio - Cannabis companies like AWH are differentiating their product offerings to cater to every kind of buyer, by offering a value brand, a 'best' brand, and a 'better' brand, tapping into different customer preferences.
Industry Implications
1. Cannabis - The cannabis industry is poised for disruptive innovation as value cannabis brands and differentiated portfolios emerge to cater to new customer segments.
2. Packaging - The packaging industry has an opportunity to innovate by simplifying and reducing packaging costs, while still maintaining brand recognition and customer appeal.
3. Consumer Goods - The consumer goods industry can learn from the cannabis industry's segmentation strategy to target different customer preferences and increase sales through product differentiation.