The new Signature Sriracha Sandwich from McDonald's is an all-new Millennial-inspired sandwich.
This sandwich is topped with either chicken or a beef patty, a zesty, spicy Sriracha Mac sauce, crispy onions, tomato and a baby spinach and kale blend. In recent years, kale has grown to be quite popular with Millennial consumers due to its nutrient-dense composition. Sriracha hot sauce has also developed a kind of cult following for its great flavor and inexpensive cost. The Sriracha Mac sauce will also be available as a new dipping flavor for the famous McDonald's Chicken Nuggets.
McDonald's began market tests of the Sriracha Mac sauce last year and fortunately for Sriracha fans, it passed. Those looking to get their hands on the Signature Sriracha Sandwich can do so now at participating restaurants in the US.
Spicy Burger Remixes
McDonald's 'Signature Sriracha' Sandwich is Topped with Kale and Sriracha
Trend Themes
1. Millennial-inspired Fast Food - There is an opportunity for fast food chains to create Millennial-inspired menu items that incorporate trending ingredients and sauces like kale and Sriracha.
2. Kale Infused Foods - There is a growing trend towards kale-infused foods, providing opportunities for food companies to incorporate this nutrient-dense vegetable into their menu items.
3. Alternative Dipping Sauces - There is potential for alternative dipping sauces, such as Sriracha Mac sauce, to become popular and widely incorporated into fast food menus.
Industry Implications
1. Fast Food Chain Industry - Fast food chains have opportunities to capitalize on the growing trend of Millennial-inspired and kale-infused foods to attract younger consumers.
2. Sauce and Condiment Industry - The rising popularity of Sriracha sauce presents opportunities for companies in the sauce and condiment industry to introduce new sauces and flavors to consumers.
3. Snack Food Industry - Creating alternative dipping sauces, such as Sriracha Mac sauce, not only presents opportunities for fast food chains, but also for companies in the snack food industry to produce and package these sauces for at-home use.