Mucinex is establishing itself as a holistic health and wellness brand with the release of a limited-time-only capsule collection called Sickwear. The gender-neutral capsule collection includes ready-to-wear sleepwear and accessories that have design features to specifically support people through cold and flu season—this includes everything from styles made with antimicrobial fabrics to dedicated tissue pockets, soothing aromatherapy sleeves and retractable eye masks. The six-piece capsule collection features designs by Steven Alan and The Great Eros' Christina Viviani.
The designs are meant to complement Mucinex's cold and flu remedies and for the unveiling of the collection on social media, Mucinex is inviting influencers to turn their private bedrooms into runways for a YouTube viewing event.
Wellness-Focused Comfort Clothing
Mucinex's Sickwear Provides Support During Cold & Flu Season
Trend Themes
1. Wellness-focused Clothing - The trend towards wellness-focused clothing provides an opportunity for companies to create clothing lines with health benefits beyond traditional fashion.
2. Antimicrobial Fabrics - The use of antimicrobial fabrics in clothing is a trend that presents an opportunity to market clothing items as preventing the spread of germs and promoting overall health.
3. Functional Sleepwear - Functional sleepwear is a growing trend in the fashion industry and presents an opportunity for companies to create clothing items that are not only fashionable but also provide health benefits and improve quality of sleep.
Industry Implications
1. Fashion - The fashion industry can take advantage of the wellness-focused clothing trend by creating clothing lines that promote overall health and wellbeing.
2. Health and Wellness - The health and wellness industry can expand into the clothing market by promoting clothing items with health benefits and promoting healthy lifestyle choices.
3. Personal Care - The personal care industry can develop new products that complement functional sleepwear, such as aromatherapy oils and skincare products, to promote better sleep and overall wellbeing.