Following the success of its 'Sick Kids Mom Strong' Mother's Day ad, Toronto's SickKids Hospital has debuted a similar Father's Day commercial titled 'Sick Kids Dad Strong.' Just like the hospital's previous campaign, the ad celebrates the strength and courage that it takes to be a parent of a sick child.
The Sick Kids Dad Strong ad tells the true story of Frank Soares, whose daughter Naya was born with several complex heart defects and spinal abnormalities. To help provide for the family, Soares not only went to work each day, but also came to Sick Kids at night to relieve his wife Stephanie of watching over Naya. Today, Naya has been discharged from the hospital and is thriving at home.
By telling the story of a real father and the sacrifices he has made for his family, the ad is a poignant reminder of the importance of Father's Day.
Courageous Father's Day Ads
The 'Sick Kids Dad Strong' Ad Honors the Strength of Fathers
Trend Themes
1. Emotional Storytelling - There is an opportunity for businesses to create heartfelt and impactful advertisements that tug at the audience's emotions.
2. Celebrating Parenthood - Businesses can tap into the sentimentality of occasions like Father's Day to honor and celebrate the strength of parents.
3. Real-life Examples - By featuring real people and their personal experiences, businesses can connect with consumers on a deeper level.
Industry Implications
1. Healthcare - The healthcare industry can explore storytelling methods to highlight the strength and resilience of patients and their families.
2. Advertising - The advertising industry can incorporate emotional storytelling techniques in their campaigns to create a lasting impact on viewers.
3. Parenting Products - Businesses in the parenting products industry can leverage the celebration of parenthood to promote their products as symbols of love and support.