The overall creative convenience of Shutterstock services is communicated through a trio of clever advertising imagery that is done in collaboration with ad agency Cazar DDB. The graphics in the marketing campaign depict life-threatening scenarios in the style of sketches – from an individual who is stranded in ocean waters amid sharks to one that is deadly dehydrated in desert climates.
The Shutterstock services are made to be analogous to rescue operations. For example, a high-quality stock photography of an oasis appears in the dry landscape and a watermarked imagery of a boat is in the ocean. By presenting its client as the rescuing agent in these situations, Cazar DDB is able to subtly elevate the Shutterstock services as a trustworthy aid for "advertising and design agencies worldwide."
Rescue-Themed Advertising Campaigns
Shutterstock Services are Sharply Displayed in a Trio of Ads
Trend Themes
1. Rescue-themed Advertising Campaigns - The use of life-threatening scenarios in advertising to communicate a product's usefulness.
2. Sketch-style Imagery in Advertising - The use of sketch-style graphics in advertising imagery to convey a message and attract attention.
3. Analogous Advertising - The use of analogies in advertising to draw parallels between a product and a specific need for which it can be useful.
Industry Implications
1. Stock Photography Industry - The use of clever advertising campaigns in the stock photography industry to attract clients and differentiate from competitors.
2. Advertising Industry - The use of creative advertising techniques in the advertising industry to promote products and services.
3. Design Industry - The use of engaging advertising campaigns in the design industry to showcase the various tools and services available to clients.