Whimsical Dessert Bars

The SHUGAA Dessert Bar Boasts a Playful and Vibrant Aesthetic

Located in Bagkok, Thailand, the SHUGAA dessert bar brings a playful and whimsical design aesthetic to life. Specializing in artisan confections, the spot is conceived by architectural firm Party/space/design and is inspired by sugar crystals that are both delicious and visually striking.

Borrowing from crystallized shapes, Party/space/design opts for geometric facade panels and adorns its interior with multi-dimensional ceiling accents. These metal cubes are dispersed throughout and are juxtaposed against a spiral staircase that acts as its focal point.

SHUGGA dessert bar is also adorned in a palette of pastel hues and boasts charming furnishings and oversized bear sculptures -- reminiscent of folded paper origami. In addition to satisfying one's sweet tooth, this space will satisfy one's curiosity and eye for design.
Trend Themes
1. Geometric Facade Panels - Opportunity for architectural firms to create visually striking and unique designs using geometric facade panels for various commercial spaces.
2. Whimsical Design Aesthetic - Opportunity for businesses in the hospitality and entertainment industry to create playful and visually appealing spaces that enhance customer experience.
3. Artisan Confections - Opportunity for confectionery businesses to specialize in creating handcrafted, high-quality desserts that appeal to a niche market looking for unique flavors and textures.
Industry Implications
1. Architecture & Design - Opportunity for architectural firms to incorporate whimsical and visually striking elements into their designs, creating unique and memorable spaces.
2. Hospitality & Entertainment - Opportunity for hotels, restaurants, and entertainment venues to create whimsical and visually appealing spaces that attract customers and enhance their overall experience.
3. Confectionery - Opportunity for confectionery businesses to tap into the growing demand for artisanal and high-quality desserts, offering unique flavors and textures to stand out in the market.

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