SUNNYD recently launched a new logo, a refreshed online identity and a Gen Z-targeted campaign—and the orange-flavored citrus punch brand is now continuing to appeal to this young demographic with its new 'Show Your Bold' contest. This initiative is being called "next phase of its brand makeover" and it is centered around sharing influencer-driven content.
With Show Your Bold, teens are challenged to share what makes them original, which might be any kind of special talent, passion or skill.
SUNNYD identifies its 'Bold Originals' as diverse and influential teens who embody what it means to be unique. Some of these inspiring individuals include bow tie designer and entrepreneur Mo Bridges of Mo's Bows and MasterChef Junior finalist Josh Reisner.
Gen Z Talent Contests
SUNNYD's 'Show Your Bold' Challenges Teens to Share What Makes Them Original
Trend Themes
1. Gen Z-targeted Campaigns - Gen Z-targeted campaigns are creating opportunities for brands to engage with the young demographic and tap into their unique interests and talents.
2. Influencer-driven Content - The rise of influencer-driven content is providing brands with innovative ways to connect with Gen Z and showcase their products or services.
3. Embracing Uniqueness - The emphasis on embracing uniqueness is encouraging brands to celebrate individuality and support diverse talent within Gen Z.
Industry Implications
1. Beverage - Beverage brands can leverage Gen Z-targeted campaigns like 'Show Your Bold' to showcase their products and engage with the young demographic on a deeper level.
2. Fashion - Fashion brands can collaborate with Gen Z influencers and talent, like Mo Bridges, to create unique and inclusive collections that resonate with this young audience.
3. Food - Food brands can tap into the Gen Z market by sponsoring talent contests like MasterChef Junior and supporting young culinary enthusiasts in showcasing their skills.