Pumpkin-Flavored Shortbread Cookies

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The Honolulu Cookie Company Makes Pineapple-Shaped Fall Treats

For the fall season, the Honolulu Cookie Company is unveiling a unique sweet treat—pineapple-shaped, pumpkin-flavored shortbread cookies.

The new cookies from the brand's 2017 Fall Collection are sold as both Pumpkin Cookies and White Chocolate Dipped Pumpkin Cookie varieties. These unconventional autumn treats are sold for just a few weeks in the fall and are packaged into Pumpkin Tins, as well as the 12-piece Fall Window Box, which provides an assortment of Hawaiian-inspired flavors. These fun new treats from the Honolulu Cookie Company are being introduced to consumers on social media with the #AlohaPumpkin hashtag.

Although the arrival of fall introduces many new spiced pumpkin products to consumers year after year, unexpected forms and flavors such as these shortbread cookies continue to surprise and delight.
Trend Themes
1. Pineapple-shaped Treats - The trend of creating unique and unexpected shapes for traditional treats opens up opportunities for creating new and exciting experiences for consumers.
2. Limited Edition Fall Collections - The trend of offering limited edition seasonal collections allows brands to create a sense of exclusivity and excitement around their products.
3. Creative Flavor Combinations - The trend of combining unexpected flavors, like pumpkin and pineapple, presents opportunities for brands to create unique and memorable taste experiences.
Industry Implications
1. Bakery - The bakery industry can explore creating innovative and visually appealing shapes for traditional treats.
2. Food Packaging - The food packaging industry can create special packaging designs that highlight the limited edition nature of seasonal collections.
3. Food and Beverage - The food and beverage industry can experiment with creative flavor combinations to offer consumers unique and exciting taste sensations.

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