Dynamic Yield by Mastercard announced an advanced generative AI tool called Shopping Muse at the end of 2023 and now, Michael Kors is the first retailer to make Shopping Muse available to consumers through an integration on its US website.
In the summer, fashion shoppers are searching for stylish and versatile pieces suitable for vacations, weddings and everyday comfort, and Shopping Muse translates natural language into tailored product recommendations. As part of initial tests, Shopping Muse generated a 15-20% higher conversion rate than traditional search queries.
While browsing Michael Kors' assortment of ready-to-wear fashion and luxurious accessories, a shopper might ask the GenAI tool to help find similar-looking items or outfit suggestions for attending a specific occasion. This highly personalized tool recreates the in-store experience online, ultimately boosting shopper satisfaction and revenue.