'TGC + A.S.P gin & tonic' is a limited-edition shirt wash that was created by Tangent Garment Care as part of a collaboration with shirt manufacturer Another Shirt Please.
Aside from being desirable as a minimalist fine wash detergent that's ideal for cleansing shirts, one of the most interesting features of the product is its branding. The fine shirt wash is scented with oil from juniper berries, which is what inspired the creative duo to name the laundry product after a classic highball cocktail drink.
Although many conscious consumers are now looking for a variety of home care and cleaning products that are feature simple and pure ingredient lists, they still want to be enticed by pleasing scents and standout ingredients such as juniper oil.
Highball Cocktail Detergents
This Shirt Wash from Tangent GC Comes in a 'Gin & Tonic' Variety
Trend Themes
1. Minimalist Fine Wash Detergents - Opportunity for disruptive innovation in creating laundry products with simple and pure ingredient lists.
2. Scented Home Care Products - Opportunity to capitalize on consumers' desire for pleasing scents in cleaning and household products.
3. Innovative Product Branding - Opportunity to create unique and attention-grabbing branding concepts for everyday items like laundry detergents.
Industry Implications
1. Home Care Products - Opportunity for disruptive innovation in creating home cleaning products with simple ingredient lists and appealing scents.
2. Personal Care Products - Opportunity to develop scented personal care products featuring unique and intriguing scents, such as juniper oil.
3. Consumer Goods Packaging - Opportunity to create innovative and eye-catching packaging designs for everyday consumer products like laundry detergents.