Fashion retailers with the capacity to create their own face masks are now doing so, including Canadian luxury brand Harry Rosen, which is now also bundling its shirts and masks for Father's Day. The limited-edition matching gift sets feature one Signature Dress Shirt and a Signature Mask in a corresponding pattern and color.
Now that people are being permitted to frequent more places in public as they wear face masks, brands like Harry Rosen are out to remind consumers that non-medical face masks can be not only safe but stylish.
The Harry Rosen Father’s Day matching gift sets are being promoted on social media and followers are invited to nominate a special dad to win these designs from the Harry Rosen Signature Collection created in Canada.
Matching Mask Gift Sets
Harry Rosen Created Coordinated Shirt & Mask Sets for Father's Day
Trend Themes
1. Matching Mask Sets - Luxury brands bundling their shirts and masks together, creating a new market for coordinated mask sets.
2. Fashionable Face Masks - Face masks are being treated as fashion items, allowing retailers to create unique collections for customers.
3. Promotional Gift Sets - Retailers are using matching mask sets as high-value promotional items on social media to increase brand awareness and consumer engagement.
Industry Implications
1. Fashion - The fashion industry has an opportunity to create matching mask sets that further blur the line between practical and aesthetic appeal.
2. Retail - Retailers can bundle their own designed masks with their products, adding value to their merchandise during the pandemic.
3. Promotional Products - The promotional product industry has an opportunity to create high-value matching mask sets for businesses to differentiate their brand and employee items.