American luxury eyewear brand Oliver Peoples has unveiled a new foldable version of its popular Sheldrake sunglasses. Dubbed the Sheldrake 1950, the new compact model maintains the original's iconic silhouette but adds a unique folding mechanism at the nose and temples.
The added mechanism allows wearers to fold down the Sheldrake 1950 into an ultra-compact form that can fit in the palm of a hand. In addition, the upgraded version of the Sheldrake comes with mineral glass lenses and custom filigree details on the metal folding cap.
Shoppers will have the option to choose from a variety of frame finishes, including Black, Bark, YTB, and 362, all of which come with matching lens colors. The newly launched Sheldrake 1950 is currently available to purchase on Oliver Peoples website.
Foldable Vintage-Inspired Sunglasses
Oliver Peoples Releases the Sheldrake 1950 Shades
Trend Themes
1. Foldable Eyewear - Developing and marketing eyewear with foldable frame to increase convenience and portability.
2. Custom Filigree Details - Incorporating unique custom filigree details on products, to provide more personalized options for customers.
3. Compact Accessories - Designing and launching more compact accessories, that can be easily carried and stored by customers.
Industry Implications
1. Eyewear - Oliver Peoples has tapped into a potential new trend with its foldable sunglasses, which can inspire other eyewear brands to launch foldable designs.
2. Luxury Goods - By adding a folding mechanism and custom filigree details to a vintage-inspired design, Oliver Peoples has shown how luxury goods makers can add novelty to classic designs.
3. Accessories - The Oliver Peoples' foldable sunglasses can become a source of inspiration for other accessory makers looking for new design features to add to their existing products.