This is amazing. If it is real, that is! Otherwise it is just a damn good publicity stunt for Samsung and LED. The video above shows a group of farmers controlling huge flocks of sheep to form patterns on the hillsides of Wales.
Some of the artistic sheep art exercises were carried out at night time using LED to make astonishing illuminated hillside sheep art. I really like the computer game version.
Implications - With so many products saturating the market, companies would be wise to use tactics with bright lights and extravagant shows to gain attention from consumers. Shockvertising is also a great way to garner recognition and make a mark in the memories of viewers.
LED Sheep Art Shows
Extreme Samsung Stunt Shows Dozens of Glowing Sheep
Trend Themes
1. Bright Lights Advertising - Using bright lights and extravagant shows to gain attention from consumers presents a disruptive innovation opportunity for companies.
2. Shockvertising - Utilizing shockvertising as a way to garner recognition and create impactful memories for viewers offers a disruptive innovation opportunity for companies.
3. LED Art Installations - Creating illuminated art installations using LED technology presents a disruptive innovation opportunity for artists and designers.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can explore the use of bright lights and extravagant shows to capture consumer attention and create disruptive advertising campaigns.
2. Entertainment - The entertainment industry can incorporate shockvertising techniques to generate recognition and create memorable experiences for viewers.
3. Art and Design - The art and design industry can utilize LED technology to create innovative and visually stunning illuminated art installations.