Chipotle recently teamed up with heartthrob singer Shawn Mendes on a special dish called the Shawn Mendes Bowl.
As you might have guessed from the name, the Shawn Mendes Bowl is a combination of the singer's favorite Chipotle ingredients in one bowl. More specifically, you'll find the brand’s new Cilantro-Lime Cauliflower Rice, topped with chicken, black beans, roasted chili-corn salsa, romaine lettuce, and guacamole. The new Shawn Mendes Bowl is available exclusively through the Chipotle App, or at Chipotle.com.
But best of all, now through January 28, 2021, Chipotle will be donating $1 from the sale of every Shawn Mendes Bowl to the Shawn Mendes Foundation, which supports youth-led sustainability initiatives. Moreover, Shawn Mendes and the fast casual brand are also working together to award "Wonder Grants" to young activists focused on sustainability.
Singer-Inspired Burrito Bowls
Sales from Chipotle's New Shawn Mendes Bowl Support a Good Cause
Trend Themes
1. Celebrity Collaboration Bowls - Collaborations with celebrities to create signature bowls that support charitable causes.
2. Sustainable Fast Food - Fast food chains partnering with charities or creating environmentally-friendly initiatives to promote sustainability.
3. Cauliflower Rice Menu Items - Incorporation of cauliflower rice into menu items at fast food chains as a lower-carb and gluten-free option.
Industry Implications
1. Fast Food - The fast food industry can innovate by partnering with celebrities, charities, and sustainable initiatives to promote social responsibility and menu innovation.
2. Charitable Organizations - Charitable organizations can benefit from partnering with fast food chains to create exclusive menu items, with a portion of the proceeds supporting social initiatives.
3. Health Food - Health food industry can offer more alternative menu choices, such as low-carb or gluten-free options, to keep up with changing dietary trends.