When Beyonce dropped her super secretive audio/visual album late last year, she effectively changed the way the music industry distributed and marketed their wares to the public, but more importantly she provided a lot of fashion inspiration for the new year; the Shameless Goes Flawless tutorial shows fans how to channel one of her many looks.
Inspired by Beyonce's Flawless music video, the Shameless Goes Flawless YouTube tutorial depicts Maya Washington, better known as her alter ego Shameless Maya, as she transforms into a gritty songstress for the cameras. Not only does she don a bobbed wig and light brown contact lenses, she shows her viewers how to make their own scandalous thonged cutoff denim shorts. It is a must-see tutorial.
Music Video-Inspired Fashion Makeovers
Shameless Goes Flawless by Maya Washington Channels Beyonce
Trend Themes
1. Music Video-inspired Fashion - Disruptive innovation opportunity: Creating a platform that connects fashion brands with music video directors to collaborate on trend-setting music video-inspired fashion campaigns.
2. DIY Fashion Transformation - Disruptive innovation opportunity: Developing an online community platform that offers step-by-step tutorials and resources for DIY fashion transformations inspired by music videos.
3. Influencer-led Fashion Makeovers - Disruptive innovation opportunity: Creating a mobile app that connects fashion influencers with users seeking personalized fashion makeovers inspired by music videos.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Fashion brands can incorporate music video-inspired fashion trends into their collections to attract a wider consumer base.
2. Entertainment - Disruptive innovation opportunity: Music video directors can collaborate with fashion brands to create visually stunning music videos that drive fashion trends.
3. Digital Media - Disruptive innovation opportunity: Digital media platforms can offer interactive features that enable users to virtually try on fashion items inspired by music videos and make instant purchases.