Entitled 'Shake Well Before Opening', this latest editorial exclusive for The Ones 2 Watch embraces a youthful tomboy aesthetic. This edgy image series highlights a wardrobe of streetwear staples that are both sporty and urban.
Combining aesthetics with comfort, wardrobe stylist Ksenia Dubenska dresses models Melinda and Sophie in effortlessly cool plaid shirts, oversized sweatshirts and weather-proof rain jackets that are paired with baseball caps and knitted hats.
The Union Models duo is captured by photographer Marc Hibbert's lens while posing in a studio setting equipped with a number of vividly hued backdrops.
The girls sport sleek and shiny locks by Show Fujimoto while MAC makeup artist Nichola Mai gives them fresh-faced and bare beauty looks.
Edgy Tomboy Editorials
The Shake Well Before Opening Exclusive for The Ones 2 Watch is Youthful
Trend Themes
1. Tomboy Streetwear - Retailers and fashion brands can introduce a new collection of androgynous clothing that blends streetwear with comfortable and stylish designs.
2. Youthful Aesthetics - Brands can take cues from edgy tomboy editorials and create campaigns with youthful aesthetics that cater to younger audiences.
3. Outdoor Fashion - Outdoor apparel brands can take inspiration from this editorial and experiment with new styles that incorporate streetwear with functional outdoor gear.
Industry Implications
1. Fashion - Fashion brands can use the publity from this editorial to experiment with gender-neutral clothes and embrace the idea of streetwear apparel.
2. Photography - Photographers can experiment with ways to use vivid hues and contrasts, creating a distinctive style that can separate themselves from others in the industry.
3. Cosmetics - Beauty companies can capitalize on the clean, minimalistic makeup trend by creating product lines that cater to those who wish to achieve natural looks or fresh-faced beauty.