Arby's Shake Up Your Burger Meal has been announced by the brand in celebration of the return of its signature burger menu and Memorial Day to provide customers with a budget-minded option to try out. The meal deal features the Deluxe Burger with a side of Curly Fries with a chocolate shake for just $10.39. The meal is an online exclusive being offered via the brand's website or app for a limited time only.
Arby's Shake Up Your Burger Meal puts premium fast food in the spotlight at a value menu price point, which responds to the increasing demand amongst consumers for a balance between the two. This comes in response to inflationary pressures and a demand for convenient, high-quality fare at a competitive price.
Budget-Minded Burger Meals
Arby's Shake Up Your Burger Meal Marks the Return of its Burger Menu
Trend Themes
1. Value-driven Premium Meals - Brands are offering premium fast food options at budget-friendly prices to attract cost-conscious customers seeking quality.
2. Online Exclusive Offers - Limited-time online-exclusive meal deals are driving customer engagement and traffic to digital platforms.
3. Inflation-conscious Dining - Consumers are increasingly opting for dining options that strike a balance between cost-efficiency and high quality due to economic pressures.
Industry Implications
1. Fast Food Chains - Quick-service restaurants are innovating their menu offerings to include value-driven premium meals to stay competitive.
2. Online Food Delivery - Digital platforms are seeing a rise in exclusive meal deals aimed at driving online sales and user engagement.
3. Food and Beverage Retail - The industry is adjusting to inflation by offering enhanced value propositions to maintain customer loyalty and satisfaction.