The nationwide release of the Shake Shack app allows fans of the American burger chain to more efficiently place orders and track where they are after the restaurant has sent them on their way.
To create the app, Shake Shack partnered with Uber Eats, helping the brand to rollout a fully functional and tested service that would meet consumer expectations. When ordering, customers can expect a 90-cent flat delivery charge on orders under $35, which is waived entirely for those exceeding that amount.
In addition to the handy Shack Track feature, the chain has implemented preordering capabilities that make it easier than ever for fans to place an order in advance and then receive it via curbside pickup, at the drive-thru, or through a walk-up window.
Brand-Owned Burger Delivery Apps
The Shake Shack App Was Launched in Partnership with Uber Eats
Trend Themes
1. Brand-owned Delivery Apps - More restaurants will follow Shake Shack’s lead and launch their own delivery apps to compete with third-party delivery services.
2. Curbside Pickup - Curbside pickup will become more popular as restaurants implement preordering and contactless pickup options for customers.
3. Flat Delivery Fees - More restaurants will implement flat delivery fees to incentivize customers to place larger orders and increase revenue.
Industry Implications
1. Restaurant Industry - Restaurants will need to adapt to changing consumer preferences and invest in innovative delivery options to stay competitive.
2. Food Delivery Services - Third-party delivery services will face increased competition from brand-owned delivery apps, forcing them to innovate and improve their services.
3. Mobile App Development - As more businesses invest in mobile apps for delivery and pickup options, there will be growing demand for mobile app developers and software engineers.